Our Story
“The Soul of Italy, Distilled.”
Veritas Parfums is a modern fragrance house rooted in Italy’s eternal pursuit of beauty, intellect, and soul. Each scent is a poetic reflection of a timeless idea; drawn from the cities, philosophies, landscapes, and emotional textures that define Italian life. We do not chase trends. We bottle meaning.
At the heart of Veritas stands a symbol: a stylized V enclosed within a square, subtly shaped like a tulip, a symbol of purity, renewal, and sincere beauty. The square stands for structure and the mastery of Italian craftsmanship, while the tulip embodies grace, sincerity and renewal.
JOURNAL & EVENTS
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The Art of La Bella Figura: Milanese by Veritas Parfum
At the heart of Milanese, our Floral fragrance, lies the Italian concept of La Bella Figura—the art of presenting oneself with grace, style, and authenticity. In Milan, this philosophy is a way of life, woven into the city’s vibrant streets,
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Seizing the Moment with Carpe Diem
In a world that rushes forward, Veritas Parfum’s Carpe Diem, an Oriental fragrance, is a reminder to pause and seize the day. Inspired by the Latin phrase meaning “seize the moment,” this scent captures the warmth and richness of living
